Ever wondered what it’s like to be the only girl in a game development class? Or how someone juggles battling imposter syndrome while chasing a dream career in game design? And what about starting your own gaming company—how do you lead while finding diverse talent in an industry dominated by men?
Welcome to a journey through the lives of women who want to shake things up in the worlds of tech, gaming, and engineering! In this presentation, you’ll meet a bunch of incredible personas—each one telling their own story of stepping into male-dominated fields and breaking down barriers.
You’ll meet people like Mia, a student determined to prove that tech is for everyone.
I am Mia!
A 17-year-old vocational school student in game development
Lives in her childhood home with her parents and their dog
She has just started her studies
Parents work desk jobs as specialists in business: They value education and expect their daughter to go to university
Then there’s Bree, who’s all about using her creativity in game design but sometimes feels like she’s not good enough.
I am Bree!
A 24-year-old University of applied sciences student in game design
Moved into her own apartment for university studies
Studied social sciences but switched into game design
And don’t forget Clarissa, a driven entrepreneur who’s out to change the gaming industry, one game at a time.
I am Clarissa!
A 39-year-old Professional in game industry
Lives alone and currently wants to focus on her career
Background in IT
Worked in mobile game industry for 8 years
Has had her own company for 2 years
But this isn’t just about struggles—it’s about solutions too. How do we create workplaces and communities where women thrive? What can we do to make tech and gaming more inclusive and supportive?
Get ready to dive into their stories, ask yourself some big questions, and see what we can all do to build a future where everyone gets a seat at the table. Ready to be inspired? Let’s jump in!
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But what are these Personas and how can you use them?
- A service design tool for getting to know your user-base or customers
- A persona is a reference model representative of a specific type of users. They provide a fact-based context for who your target group really is and what are their needs
- They focus on capturing different behaviours – or in NuGamers, different motivators and challenges behind the person’s decisions. By taking the personas into account, you can create more inclusive solutions